Case Study:
From Zero to Industry Leader – Scaling top10incorporate

What You’ll Learn

How we transformed top10incorporate.com from a new website into the largest PPC comparison site for business formation services in the U.S.

The Business Model

Launched in 2019, top10incorporate.com is an affiliate comparison site focused on acquiring high-intent PPC traffic of entrepreneurs seeking business formation services in Google. The site compares top business filing providers and earns affiliate commissions when users complete purchases via tracked affiliate links.

The Challenges

1. Starting from Scratch: Without existing traffic, how could we secure favorable deals with partners?
2. Highly Competitive SERPs: Competing with established players like LegalZoom, ZenBusiness, IncFile, and Top10.com.
3. Tracking & Optimization: Conversion events occurred on partner sites, making it difficult to track and post back to Google in order to optimize performance on Google Ads.
4. Multi-Event Analysis: Google Ads limits detailed reporting for multiple conversion event types (e.g., clicks, leads, sales).
5. New Player in the Market: As an unknown brand, establishing trust with advertisers and users was a significant hurdle.

The Hypothesis

By excelling in traffic acquisition, fostering strong personal relationships with top partners, and scaling strategically and efficiently, we aim to secure favorable deals and enhance them by delivering high-quality traffic.

While Phase One requires significant investment, a focused and smart approach will pave the way for long-term efficiency and success.

The Solution

We built a proprietary technology stack designed for efficiency and scalability, with features like:

• Modular back end to support all media channels and cross site changes.
• Advanced tracking systems and APIs for seamless data integration.
• Lightning-fast site management and page loading speeds.

This infrastructure enabled us to operate lean and agile, allowing one team member to deliver the output of five.

Our Approach

1. Efficiency, specialization and Focus:

• Modular back end to support all media channels and cross site changes.
• We became true experts in our field, gaining a deep understanding of the business filing landscape, the pain points of our audience, and the specific needs of our partners.
• Whenever possible, we relied on data-driven decisions to guide our strategy, while also leveraging experience and intuition to navigate critical crossroads effectively.

2. Smart Investment Strategy:

• We invested in media buying strategically, accepting calculated losses when necessary and doubling down on wins to build momentum and generate early success.

3. Relationship Building:

• We prioritized creating personal partnerships with our top advertisers, ensuring trust and collaboration from the start.

4. Patience and Persistence:

• With a clear plan and disciplined execution, we consistently accumulated small wins that built a foundation for larger successes.

The Results

Through a combination of innovative technology, strategic decision-making, and hard work, top10incorporate.com emerged as the largest PPC comparison site in the U.S.

Verdict: Let’s Take Your Growth to the Next Level

Our journey with top10incorporate.com is a testament to what’s possible when expertise, technology, and strategic thinking come together. In just a few years, we transformed a brand-new site into the leading PPC comparison platform in the U.S., driving high-quality traffic and delivering exceptional results for our partners.

If you’re ready to scale your marketing efforts and have a monthly budget of $50K or more, let’s explore how we can help you achieve your goals. Reach out to us today to see if we’re the right fit for your growth strategy!