Case Study:
Driving Success for Pango’s VPN Products

Client: Pango

Leader in the B2C cybersecurity space, owning brands such as Hotspot Shield VPN, UltraVPN, UltraAV, Betternet, and more.

The Objective

• Hotspot Shield VPN: Position Hotspot Shield as the “Best Free VPN.”
• UltraVPN: Establish UltraVPN as the best “Premium VPN.”

The Challenges

• Hotspot Shield VPN: Struggled with negative online exposure and adverse publicity.
• UltraVPN: Lacked sufficient online visibility to compete in a saturated market.

Our Hypothesis

With our extensive experience in affiliate and digital marketing, we knew that once key publishers in the cybersecurity space engaged with these products, they would recognize their value and enthusiastically promote them.

To achieve this, we focused on developing the right deal structures to incentivize publishers, requiring both creativity and a deep understanding of their business models.

Once we demonstrated strong performance, we leveraged the results to negotiate improved deals and enhance overall efficiency.

The Solution

To address the challenges, we conducted a thorough market analysis and collaborated closely with the Pango marketing team to identify necessary adjustments in product packaging.

These changes ensured better alignment with market expectations and enabled us to effectively position Pango’s offerings as category leaders.

Leveraging our strong relationships with top online publishers, we navigated challenges related to negative publicity and built trust through open communication and personalized outreach. These efforts allowed us to expedite placements on high-visibility platforms.

The Results

Hotspot Shield VPN

• Secured the #1 position on TechRadar in the Free VPN category.
• Achieved #1 placement on Security.org in the Free VPN category.
• Landed a Top 5 position on PCmag in the Free VPN category.
• Ranked #1 on Tom’s Guide.
• And many more high-impact placements.

Hotspot Shield on TechRadar.com

Hotspot Shield on RecommendedTech.com

UltraVPN

• Ranked Top 4 on Top10.com.
• Secured #2 position on VPNValue.com.
• Achieved Top 3 on Moonshot.
• And numerous additional premium placements.

UltraVPN on RecommendedTech.com

Verdict

By combining our expertise in affiliate program management, Google Ads, and media buying, we successfully elevated Pango’s brands to achieve both visibility and credibility in the highly competitive cybersecurity market.

If you’re ready to scale your marketing efforts and have a monthly budget of $50K or more, let’s explore how we can help you achieve your goals. Reach out to us today to see if we’re the right fit for your growth strategy!